In this section, you will find more detailed data on your performance. You can view graphs of your clicks and conversions over time, including your conversion rate (the fraction of visits that result in a registration or purchase), income per day or month, and more.
These metrics help you analyze the effectiveness of your promotional strategies. For example, if you see a spike in clicks one day but few conversions, you might need to review the quality of that traffic or the message you used.
Description of Main Metrics:
Below, we detail the meaning of each metric presented in the summary cards within this section:
- Unpaid referrals:
- What it is: The number of valid conversions (sales, signups, etc.) generated by your links for which you have not yet received the commission payment.
- Purpose: This shows pending commissions (by count).
- Paid referrals:
- What it is: The total number of conversions for which the corresponding commission has already been paid to you.
- Purpose: Indicates the history of completed and compensated conversions.
- Visits:
- What it is: The total number of clicks your Affiliate links have received, directing users to the merchant’s site.
- Purpose: Measures the volume of traffic you are generating.
- Conversion rate:
- What it is: The percentage of visits that resulted in a successful conversion. The system calculates it as follows: (Number of Referrals / Number of Visits) × 100.
- Purpose: Measures the effectiveness of your traffic and the quality of your promotions. A high rate is ideal.
- Unpaid earnings:
- What it is: The total sum of money (commissions) accumulated from “Unpaid referrals” that is pending payment.
- Purpose: Indicates the amount of money you are due to be paid.
- Paid earnings:
- What it is: The total sum of money (commissions) already paid to you throughout your history as an Affiliate.
- Purpose: This reflects your total historical income received from the program.
- Commission rate:
- What it is: The percentage (or fixed value) you earn for each valid conversion generated (e.g., 20%).
- Purpose: Defines your earnings structure and is key for calculating income.
- Available store credit:
- What it is: The credit balance you have available within the merchant’s store or platform, if this applies as a form of payment or bonus.
- Purpose: Show additional benefits or alternative commission payment methods.